Like Brazilians, Mexicans also enjoy sports betting and soccer is the sport on which most bets are placed. The next round, the fifth of the 17 scheduled, will only start on August 23, providing an opportunity for those who enjoy future bets to place wagers on the final outcome.

Who are the favorites?

Some of the main platforms available for Brazilians offer odds on the final outcome of the Apertura in Liga MX, with different markets. It’s worth noting that the odds vary between sites, so it is recommended that users check different platforms if they wish to bet on their favorite team.

On a well-known site, for example, the bet on the final winner of the tournament places Cruz Azul and Tigres UANL as favorites, paying 4.50 each. Following them is Club America, with odds of 5, and Monterrey, which pays 6 to 1. However, on another platform, America appears as the favorite, paying 3.90, against 5.20 for Cruz Azul and Tigres, illustrating the importance of research for users.

On a third platform, the bet on the Liga MX Apertura is different, referring to whether the team will finish among the top six. Thus, it is clear that the odds for the favorites to win the title are much lower in this market, but it opens options for those who believe a mid-table team will surprise.

Goals in the net

Another future bet available for Liga MX Apertura concerns who will be the top scorer, that is, the player who will score the most goals. Henry Martin, a player from America, stands out as the favorite at betting houses, with an operator placing odds of 5.50 for him to be the top scorer. In second place is the Portuguese Paulinho Fernandes from Toluca, followed by Georgios Giakoumakis from Cruz Azul, and Lucas Cavallini from Puebla.

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In Latin America, another example of an instant payment method is SPEI, the “Mexican Pix.” Created by the Bank of Mexico, the system allows electronic transfers between bank accounts conveniently through a computer or mobile device. For StarsPay customers, it is possible to offer both Pix and SPEI transactions in a single integration.

The Security of SPEI

Just like in Brazil, Mexicans can take some security measures to avoid information theft or the risk of fraud. The Bank of Mexico itself makes some recommendations on its website, emphasizing that operations are secure as they are processed through a private and protected network.

This private network uses security applications such as access control devices (firewalls) and information encryption. Thus, no one other than the bank receiving the payment can process the information. According to the Bank of Mexico, “this is a sufficient guarantee that no one can send payments in your name or alter them.”

Another layer of security exists in mobile banking applications or payment providers. To make a transfer, you need to use a security device, which can be a token or security card, ensuring that only the account owner can make the transactions.

The Bank makes four recommendations:

• Make your payments or transfers from home; avoid using equipment offered in public places such as libraries, schools, or cafes.
• When accessing your bank’s website, make sure the connection is secure (verify that the electronic address begins with “https” or that the lock symbol appears).
• Keep your computational equipment up to date and use antivirus software.
• Avoid using passwords that are easy to guess, such as your name or birthdate, and do not share them with anyone.

The Bank of Mexico’s page concludes by highlighting that the CONDUSEF (Mexico’s National Commission for the Protection and Defense of Financial Services Users) is available to those who need clarification.

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The team, led by coach Jaime Lozano, will not have an easy time. Ahead of them is the strong Ecuadorian team, which also depends solely on their performance to advance to the next phase. In Group B, both teams have 3 points, while Venezuela leads with 6. Ahead in goal difference, the Ecuadorians have the advantage of being able to qualify in case of a draw.

Betting on the Game

As with any football game in a major competition with much at stake, bettors are also looking for their predictions. To give an idea of how balanced the match will be, a popular betting site has both teams with the same odds, at 2.75, paying 3.10 for a draw.

The market expectation does not seem to be for many goals, with the line set at 2.5, and the under paying 1.57 against 2.37 for the over on one of the consulted sites. Thus, it is no surprise that in the popular “both teams to score” market, “No” has the lowest odds at 1.78 against 1.98 for “Yes” on another well-known site.

In corner bets, the main platforms have set the line at 9, with a slight advantage for the under. In a game that promises to be tense and hard-fought, the card market has the number 5.5 as a reference, again with the under having the lower odds. Andres Micolta, from Ecuador, is favored to receive at least one card from the referee.

In the goal scorers market, Enner Valencia and Jordy Caicedo from Ecuador, and the Mexican Santiago Gimenez, are the favorites. As for assist predictions, names like John Yeboah and Angel Mena are highlighted for Ecuador, while Cesar Huerta is favored for Mexico on one of the consulted sites.

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Soccer

Like in Brazil, soccer comfortably holds the top spot in the ranking. Mexicans are passionate about the sport and have the Liga MX, the top national division, as a major attraction. The main clubs in the country have large fan bases and fierce rivalries. Additionally, Mexico has hosted the World Cup twice, in 1970 and 1986.

Baseball

Here, the difference between Mexican and Brazilian tastes is evident. Baseball is also part of the country’s sports passion, with the Mexican Baseball League being a highlight. It is considered one of the four main leagues in the world and also fills stadiums across the country. One of the greatest names in Mexican baseball is Fernando Valenzuela, who became a legend with the Los Angeles Dodgers, a team in MLB (Major League Baseball in the United States).

Boxing

For boxing enthusiasts, Mexico’s importance on the global sports stage is obvious. Currently, one of the biggest stars is Canelo Álvarez, but the country has long been home to some of the world’s greatest boxers. The success of many names also brings young people to the sport, who dream of the opportunity to contribute to the country’s rich boxing heritage.

Lucha Libre

Who hasn’t seen a reference to Mexican “lucha libre,” with masked wrestlers and a true show from the audience? Compared to the United States, the events are more akin to WWE than UFC, for example. This means that, in addition to the wrestling, there is a focus on spectacle, with acrobatics, theater, and the development of characters who have become idols in Mexico.

Basketball

Globally, Mexico may not be known as one of the leading countries in basketball. However, the sport is quite popular within the country, gaining traction after being introduced in the early 20th century. The main competition in the country is the Liga Nacional de Baloncesto Profesional (LNBP). With fans in Mexico, the NBA (the United States’ league) has held several games in the country.

American Football

The trajectory of American football in Mexico is similar to what is seen in Brazil. Over the last decade, the sport has exploded in popularity in the country, even though local practice is limited. Just like the NBA, Mexico has also hosted NFL games, the professional league in the United States and by far the most important in the sport.

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Sports Betting in Mexico

With over 127 million inhabitants, Mexico is second only to Brazil in population in Latin America. To put this into perspective, Colombia, which ranks third on the list, has less than half that number, with about 52 million. Therefore, serving both Brazil and Mexico is crucial for those looking to establish themselves in the region.

Moreover, Mexicans, like Brazilians, are known for their passion for sports. Unsurprisingly, soccer leads the interest, but sports such as boxing, baseball, basketball, and MMA also have a tradition in the country, while others like American football have gained significant popularity in the last decade.

In a survey by TGM conducted in 2022, 40% of respondents in Mexico said they had placed at least one sports bet in the previous 12 months. Among these, over 73% chose to bet online. Considering only those who said they place bets several times a week, the number was nearly 12%.

According to a Statista estimate, the online sports betting market in the country is expected to reach USD 1.24 billion in revenue in 2024. The company’s projection indicates constant growth over the next five years, reaching USD 1.86 billion in 2029. This means that in addition to already impressive figures, the market still has considerable potential.

Upcoming Challenges

As in Brazil, the sports betting industry in Mexico is poised to continue growing. Therefore, it is important to establish good practices for responsible gaming and public awareness. For operators, it is also crucial to effectively localize content, promotions, and initiatives, adapting them to the Latin American market. On the other hand, when it comes to payment operations, websites can rely on StarsPay for simple integration via SPEI.

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An acronym for Sistema de Pagos Electrónicos Interbancarios (Interbank Electronic Payment System), SPEI is akin to the “Mexican Pix.” Launched in 2004 by the Central Bank of Mexico, SPEI allows the general public to make payments or electronic transfers within seconds through internet banking and/or mobile applications.

Just like Pix, the main attractions of SPEI are the ease and speed of securely transferring funds, bringing accessibility and convenience to users. The widespread adoption seen with Pix also happened with SPEI. The number of operations has continuously increased over the past decade, reaching over 13 million transfers in a single day in May this year, according to data from the Mexican central bank.

The Betting Market in Mexico

With over 127 million inhabitants, Mexico is second only to Brazil in population in Latin America and is also the most populous Spanish-speaking nation in the world. Like Brazilians, Mexicans are passionate about sports, particularly football, as well as boxing, basketball, and American football, which has also grown in popularity in the country in recent years.

According to a YouGov survey, 41% of Mexicans placed some type of bet last year, a number that rises to 46%, nearly half, among sports fans. In 2023, the online sports betting market is estimated to have generated revenues of US$ 1.09 billion, with an expected increase to US$ 1.24 billion in 2024. By 2029, continuous growth is projected, reaching US$ 1.86 billion in revenue.

Just the Beginning

Now, StarsPay becomes one of the few payment processors offering the option of both SPEI and Pix, adding another country to its list. This allows, through a single and easy integration, the ability to accept users from Brazil and Mexico, two giant markets in Latin America. This is yet another innovation from the company, which promises not to stop there, with plans to integrate more countries in the future.

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