In recent years, a revolution has been occurring in the world of sports. In Brazil, where football has always reigned and remains the number one passion, a new generation is proving increasingly interested in electronic games, the eSports. As these games gain an ever-growing fan base, a new opportunity arises for iGaming enthusiasts: eSports are emerging as the next frontier of sports betting.
The Growth of eSports Worldwide and in Brazil
eSports are no longer a novelty. What began as informal competitions among friends has evolved into a global phenomenon, with millions of viewers tuning in to watch competitions of games like League of Legends, Dota 2, Counter-Strike, Rocket League, Valorant, Rainbow Six Siege, and many others. In Brazil, this trend is no different.
With an avid player community and a growing competitive scene, eSports have carved out their space on Brazilian screens. Organizations have gained loyal fan bases, streamers have reached audiences far beyond their niches, and the top professional gamers have celebrity status among gaming enthusiasts. According to the Game Brasil 2023 Survey, 48.8% of gamers in Brazil engage in electronic sports.
The Impact on Sports Betting
With the increasing popularity of eSports, it is natural for sports betting operators to turn to this new territory. Betting sites are increasingly offering markets for major tournaments and leagues across Brazil and around the world. The possibility of watching most major competitions live, for free, further strengthens the engagement of these consumers.
However, the impact of eSports on sports betting goes beyond numbers. Electronic games have unique characteristics that set them apart from traditional sports, in a context where online presence is increasingly important. Furthermore, eSports offer a variety of disciplines and tournaments throughout the year, at various levels and regions, providing continuous opportunities for betting fans, while also giving operators the chance for greater activity during low seasons in other sports.
Future Perspectives
As eSports continue to grow in popularity and legitimacy, the prospects for the future of sports betting in this sector are promising. In Brazil, it is hard to imagine football ceasing to be the main market, both for fans and bettors. On the other hand, the expansion of electronic games, which began to be more present with the maturation of the generation of LAN houses that emerged two decades ago, appears as an important opportunity.
Just like in traditional sports, it is important to recognize the challenges and concerns associated with betting on eSports, such as the integrity of competitions and the well-being of players. Along with the evolution of the market, it is crucial to implement appropriate measures to protect the interests of all involved parties, including a focus on responsible gambling.
In summary, eSports represent an exciting new frontier for sports betting. With their exponential growth and passionate fan base, electronic games have great potential and are already in the sights of operators looking to be part of this still relatively recent but rapidly evolving market.
