{"id":1002,"date":"2024-07-18T22:05:22","date_gmt":"2024-07-19T01:05:22","guid":{"rendered":"https:\/\/http:\/\/34.45.239.84\/?p=1002"},"modified":"2024-07-18T22:08:18","modified_gmt":"2024-07-19T01:08:18","slug":"entenda-o-que-e-o-procedimento-kyc-e-qual-sua-importancia","status":"publish","type":"post","link":"https:\/\/http:\/\/34.45.239.84\/pt\/entenda-o-que-e-o-procedimento-kyc-e-qual-sua-importancia\/","title":{"rendered":"Entenda o Que \u00e9 o Procedimento KYC e Qual Sua Import\u00e2ncia"},"content":{"rendered":"\n

A sigla KYC \u00e9 bastante presente no mundo das institui\u00e7\u00f5es financeiras e tamb\u00e9m para plataformas de apostas esportivas. O termo signfica “Know Your Costumer”, que pode ser traduzido como “Conhe\u00e7a Seu Cliente” em portugu\u00eas. Esse procedimento tem como objetivo verificar a identidade dos usu\u00e1rios de uma plataforma.<\/p>\n\n\n\n

Esse \u00e9 um dos servi\u00e7os oferecidos pela StarsPay<\/a>, com um provedor de KYC. Atrav\u00e9s da valida\u00e7\u00e3o instant\u00e2nea dos documentos dos usu\u00e1rios, os sites clientes podem garantir que todos estejam dentro das melhores pr\u00e1ticas de compliance e da preven\u00e7\u00e3o \u00e0 lavagem de dinheiro (PLD), um dos principais pontos de import\u00e2ncia do KYC.<\/p>\n\n\n\n

O procedimento \u00e9 obrigat\u00f3rio para muitas empresas que lidam com servi\u00e7os financeiros, sendo uma parte importante de compliance, ou seja, do cumprimento das normas vigentes em cada setor. Para as empresas que pretendem atuar com apostas esportivas, em um mercado de rec\u00e9m legaliza\u00e7\u00e3o como no Brasil, \u00e9 fundamental estar em dia com as melhores pr\u00e1ticas.<\/p>\n\n\n\n

Qual a import\u00e2ncia do KYC?<\/h2>\n\n\n\n

O principal objetivo do KYC \u00e9 garantir que cada usu\u00e1rio seja de fato uma pessoa real, com sua identidade e dados pessoais conhecidos pela empresa. Dessa forma, a import\u00e2ncia do processo \u00e9 prevenir fraude, lavagem de dinheiro e outras atividades ilegais, j\u00e1 que \u00e9 poss\u00edvel entender quem est\u00e1 acessando as plataformas e suas movimenta\u00e7\u00f5es.<\/p>\n\n\n\n

O KYC geralmente envolve a coleta de informa\u00e7\u00f5es b\u00e1sicas sobre o cliente, como nome, endere\u00e7o, data de nascimento e n\u00famero de identifica\u00e7\u00e3o (como CPF no Brasil). Atrav\u00e9s do recebimento e an\u00e1lise de documentos, tamb\u00e9m pode incluir a verifica\u00e7\u00e3o de carteira de identidade, passaporte, comprovante de endere\u00e7o e, em alguns casos, hist\u00f3rico financeiro. Outras op\u00e7\u00f5es como verifica\u00e7\u00e3o facial e biometria tamb\u00e9m ganharam popularidade recentemente.<\/p>\n\n\n\n

Ao verificar a identidade dos clientes e monitorar suas atividades, as institui\u00e7\u00f5es financeiras podem identificar e reportar transa\u00e7\u00f5es suspeitas \u00e0s autoridades competentes. Assim, coibem atividades como lavagem de dinheiro e financiamento de terrorismo. Al\u00e9m de cumprirem regulamentos de legisla\u00e7\u00f5es vigentes, as empresas evitam um poss\u00edvel risco de reputa\u00e7\u00e3o que ocorreria se fossem utilizadas para atividades ilegais.<\/p>\n\n\n\n

O cuidado com os dados<\/h2>\n\n\n\n

Para se protegerem de poss\u00edveis multas dos reguladores ou de um uso indevido por parte de usu\u00e1rios, as plataformas exigem dados dos consumidores e realizam o monitoramento de transa\u00e7\u00f5es. Ao mesmo tempo, os usu\u00e1rios possuem o direito a terem seus dados protegidos e sua privacidade mantida.<\/p>\n\n\n\n

Assim, um dos desafios do KYC \u00e9 proteger esses dados contra acessos n\u00e3o autorizados, vazamentos ou roubos, que podem gerar s\u00e9rias consequ\u00eancias legais. No Brasil, por exemplo, \u00e9 a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD) que trata do assunto. Al\u00e9m dos problemas com a justi\u00e7a, est\u00e1 em jogo tamb\u00e9m a confian\u00e7a dos usu\u00e1rios sobre as marcas, ficando claro o tamanho da import\u00e2ncia do cuidado.<\/p>\n","protected":false},"excerpt":{"rendered":"

O processo ajuda a prevenir fraude, lavagem de dinheiro e outras atividades ilegais<\/p>\n","protected":false},"author":2,"featured_media":1005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,77],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antifraude","category-pagamentos"],"blocksy_meta":[],"yoast_head":"\nEntenda o Que \u00e9 o Procedimento KYC e Qual Sua Import\u00e2ncia - StarsPay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/http:\/\/34.45.239.84\/pt\/entenda-o-que-e-o-procedimento-kyc-e-qual-sua-importancia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entenda o Que \u00e9 o Procedimento KYC e Qual Sua Import\u00e2ncia - 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