StarsPay currently serves four of the main sectors involved in online payment processing: iGaming, Games, Exchanges, and eCommerce. In the gaming sector, market numbers show the enormous potential for companies in the field, with Latin America—StarsPay’s focus area—standing out as the primary growth driver globally for various reasons. The Newzoo Games Market report estimated the total revenue of the segment worldwide at $187.7 billion in 2024, with a projected growth to $213.3 billion by 2027. Latin America’s share is $9.1 billion, which may represent just 5% of the total, but also shows a 6.2% increase compared to the previous year.
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Over the past decade, the main trend in the sector has been the explosive growth of mobile gaming. For 2024, the Newzoo report estimates that this format will account for 49% of total global revenue, compared to 23% for computer games and 28% for console games, the popular video games. Looking at the Latin American market in this mobile context, it becomes even easier to understand the potential for the coming years. The number of mobile device users has increased, with over 70% of the population owning a smartphone in the region. According to Mordor Intelligence, mobile phone penetration in Latin America is expected to reach 83% by 2025. In the same report, the research firm also estimates a 10% annual growth in the Latin mobile gaming market, reaching $4.74 billion by 2029.
Another technology that has advanced in the region is mobile data networks, with increasing 4G and 5G coverage, making it easier and more accessible for people to play online. From 690 million mobile network subscriptions in 2021, the number is expected to grow to 730 million by 2027, according to the Ericsson Mobility report. Among players, the proportion of those willing to spend money within games, through popular microtransactions, has also grown. According to Newzoo, 43% of Latin players made in-game purchases in 2010, compared to an estimated nearly 52% in 2024.
In other words, there is a growing target audience, the number of players continues to rise without showing signs of slowing down, and among those who play, the percentage of those willing to make in-game transactions is also increasing. These are some of the reasons why StarsPay can make a significant difference in the numbers for companies in the sector. Providing a secure, convenient, and fast payment environment is essential to increasing user conversion into paying customers. After all, no one wants to have a bad experience just when they are ready to make a transaction.
Through StarsPay’s API, a simple integration can give you access to this enormous potential audience. Additionally, it eliminates the need to establish a local entity and allows you to receive funds in your bank account, in your local currency, while users pay in their own currencies. By offering the main payment options specific to each market, such as Pix in Brazil and SPEI in Mexico, for example, the risk of losing a potential sale is reduced.
Comparing the top gaming markets in Latin America with the countries served by StarsPay offers further evidence of how we can help your business. Brazil and Mexico easily lead the rankings among the countries generating the most revenue in the region, while Chile, Colombia, and Peru also rank in the top six. Together, these five countries have the largest portion of the Latin American gaming population and the greatest revenue potential, opening a wide range of opportunities for any company in the sector.
Get in touch with StarsPay’s commercial team now at [email protected] and find out how we can make a difference for your business.
