The sports betting scene has grown worldwide in recent years, and Brazil is emerging as one of the markets with the greatest potential. Starting from January 1, 2025, sites with government-approved licenses will be able to continue operating in the country, and the high number of operators interested in the national market indicates that competition will be fierce.
There are various factors through which sports betting brands can differentiate themselves from their competitors. One crucial aspect is the user experience when navigating the “bets” options. Therefore, operators should consider using a dedicated app or developing responsive websites.
What Are Responsive Websites and Their Importance
Responsive websites are those that adapt to the device through which the user is accessing them. Thus, whether on a laptop, tablet, or smartphone, regardless of the screen size, users can have a good browsing experience thanks to the automatic adjustment of the site’s layout, buttons, menus, and more. In recent years, the use of responsive websites has become a standard expectation among consumers in various areas.
In the past, before the widespread use of mobile devices, websites typically maintained the same layout and settings across all devices. This often required users to zoom in on specific areas, click on buttons that were too small for the screen, among other issues that negatively impacted the user experience.
For this reason, for brands that do not have a dedicated app, developing a responsive website is an important tool for retaining players. Another point to consider is that loading speed is also optimized on responsive sites, resulting in a faster and more efficient experience. This is even more crucial for bettors who enjoy live betting, where time can be a critical factor.
The App Option
In addition to responsive websites, another option used by sports betting operators is creating their own apps, which can also offer several advantages. As with websites, apps provide smooth and intuitive navigation, already adapted to different devices and even customizable by the user with settings for favorite sports or markets, for example.
Another advantage of apps is allowing the bettor to set up personalized alerts or receive desired push notifications. Whether for websites or apps, it is important to have strong security measures, such as encryption, to protect customer data. A good browsing experience and a well-functioning app also help convey a sense of professionalism and trust from the operator.
In the payment processing area, sites can rely on StarsPay to ensure fast and secure solutions in various countries across the Latin American market. With our intelligent API, you can receive and send payments anywhere in LATAM, regardless of where you are based. Additionally, we ensure strict compliance with KYC regulations, protecting your operations and your customers.
