The regulated Brazilian sports betting market will officially begin on January 1, 2025, and is expected to quickly become one of the largest in the world, following 113 license applications registered with SIGAP (Betting Management System). Therefore, competition among operators to capture a share of this billion-dollar market is expected to be fierce, and every aspect will make a difference in users’ choices.
One crucial aspect that sports betting sites cannot overlook is the deposits and withdrawals area. StarsPay can help with this. The instant payment processor specializes in Cross Border payments, KYC, and the Brazilian and Latin American iGaming market. This enables operators to receive payments from various countries through a single integration, 24 hours a day, 7 days a week, without the need for a local entity.
Why is this important?
Imagine the following scenario: a user is influenced by an advertisement or, for some other reason, decides to open an account on a sports betting site. However, when making a deposit, they encounter a slow, inefficient, and insecure process. This could be enough for the consumer to decide to abandon the site and switch to another brand. In other words, after doing the hard part of attracting someone to the platform, the operator could lose the customer due to a process that should be among their top priorities.
The same happens during a withdrawal, a situation that requires even more care. If a user can become frustrated with a poor process when trying to deposit money into the site, imagine their reaction when a failure occurs during the withdrawal, especially after the bettor has been successful with their bets and wants to retrieve their money. In fact, studies have shown that ease and speed during withdrawals are among the main factors in users’ choices.
In other words, it’s not enough to have the largest number of markets and options available, generous promotions and bonuses, and a user-friendly site if the process of depositing and withdrawing funds becomes a painful experience for customers. To address this, there’s nothing better than relying on a specialized partner in the field, offering a five-star service filled with benefits.
The Role of StarsPay
For these reasons and more, StarsPay could be the missing key to your site’s success, providing the necessary tools to contribute to your business’s success across Latin America. It’s an opportunity to connect with your customers in their local currency through instant payments like Pix for Brazilians and SPEI for Mexicans, for example. This allows for a more convenient and innovative experience, increasing customer conversion.
Whether in Brazil, Mexico, Chile, Colombia, or Peru, StarsPay makes life easier for companies looking to embark on the “LATAM rocket.” Cross Border payments offer the best cost-benefit and speed, with remittances received in local currency directly into your bank account. Additionally, the crucial KYC process provides instant validation of users’ documents, assisting with best practices in compliance and Anti-Money Laundering (AML) measures.
Furthermore, the list of benefits for StarsPay customers includes:
- Zero Chargebacks
- Anti-fraud for local transactions
- 24/7 Bilingual Support
- Payment processing specialists
- Cash back for customers
- Best exchange rates
